Saudi Arabia's Stellar Tourism Surge: 70% of Tourists Now International
With groundbreaking growth in tourism, Saudi Arabia is setting new records, aiming for 70% international tourists by 2030.
The vibrant tourism landscape of Saudi Arabia is undergoing a phenomenal transformation, marked by near-unprecedented growth figures. Saudi tourism, once an underexplored sector, is now emerging as a formidable player on the global stage. With a whopping 115.9 million tourists in 2024 alone, generating revenues estimated at SR283 billion ($75.5 billion), the Kingdom’s commitment to positioning itself as a top tourist destination has never been more evident.
Breaking Records
Setting its sight on becoming a world-leading destination, Saudi Arabia recorded a staggering 29.7 million foreign visitors who spent an impressive SR169 billion ($45 billion) in 2024. Such growth showcases a 69% increase in international tourist numbers between 2016 and 2024, an achievement that underscores the Kingdom’s ambitions to tap into the globe-spanning tourism market fully. According to Arab News PK, the rapid ascent in the International Air Transport Association’s Air Connectivity Index, from 27th to 13th place, further affirms Saudi’s capability to surpass expectations and rival established tourism markets.
Revolutionizing Infrastructure
Driven by Vision 2030, Saudi Arabia plans to pour $800 billion into tourism, with the ambitious target of attracting 150 million visitors over the coming five years. Efforts to connect with 250 new destinations worldwide through the Air Connectivity Program reflect a vision not constrained by geography or tradition. Landmarks like Madinah and AlUla are gaining recognition, with the latter being the first Middle Eastern site to receive accreditation under the National Destination scheme. The establishment of the World Tourism Organization’s first Middle East office in Riyadh and partnerships with global platforms like Trip.com are strategic moves intended to bolster visibility in crucial markets such as China, India, and Europe.
World-Class Hospitality
In striving for excellence, the Kingdom is reshaping perceptions with every strategic move. Whether through hosting the much-anticipated 2034 World Cup or promoting the ‘Saudi Spirit’ branding across metro hubs globally, the Kingdom seeks to enchant the world. This strategy is not just about showcasing Saudi’s hospitality but also about innovating within the industry. Proactive initiatives by the Public Prosecution and the Ministry of Health demonstrate a commitment to guest care, from legal assistance at airports to health services tailored for tourists.
An Economic Powerhouse
Tourism accounts for an impressive chunk of the global economy — about $11 trillion and similarly represents a force within the world’s workforce. By positioning itself to grab a larger slice, Saudi Arabia is steadfast in its aim to crack the trillion-riyal revenue barrier, offering 200,000 jobs now with a potential for a million by 2030. Led by Crown Prince Mohammed bin Salman, these goals align with a vision that dares to reimagine possibilities, charts innovative paths, and defies the limits of “impossible,” as the Kingdom carves its unique narrative in global tourism and beyond.