Saudi Arabia's Bold Plan to Transform Tourism with Startup Support
Aiming for 150 million tourists in 2030, Saudi Arabia is empowering startups with initiatives like the Grow Tourism Incubator.

The Kingdom of Saudi Arabia is making waves in the global tourism sector through its ambitious Vision 2030. With an annual goal of attracting 150 million tourists by 2030, the country is making strategic investments to diversify its economy, traditionally reliant on oil. A central initiative in this journey is the support of startups, fostering innovation and creativity in tourism to create a robust and sustainable ecosystem.
Exceeding Expectations: Saudi Arabia’s Tourism Growth
Saudi Arabia proudly exceeded its tourism targets in 2024, welcoming an impressive 116 million tourists and surpassing its earlier goal of 100 million. Such achievements highlight the kingdom’s determined efforts to shift its economic focus and increase international tourism. According to Travel And Tour World, this trajectory is set to continue as they lay the groundwork for innovative tourism solutions.
Empowering Entrepreneurs: The Role of TDF
Under the leadership of Qusai bin Abdullah Al-Fakhri, the Tourism Development Fund (TDF) is spearheading efforts to support entrepreneurs. With initiatives designed to help startups overcome hurdles and grow, TDF’s focus is on fostering businesses that can drive substantial contributions to the tourism economy. These efforts align with the kingdom’s broader strategies for economic diversification.
The Grow Tourism Incubator: A Nurturing Ground
The Grow Tourism Incubator is a standout initiative providing startups with both physical and virtual support. Entrepreneurs receive access to coworking spaces, advisory services, and expert mentorship. This initiative is crucial for developing innovative ideas within a supportive framework, ensuring startups across Saudi Arabia, not just in Riyadh, can flourish.
Hackathons and Bootcamps: Breeding Grounds for Innovation
The kingdom is also hosting Tourism Hackathons and Bootcamps in regions like Madinah, Al-Ahsa, and Asir. This five-month program aims to convert ideas into viable business models, with participants working closely with seasoned industry professionals. These events not only cultivate creativity but also highlight the nation’s commitment to regional inclusivity in tourism development.
Grow Tourism Accelerator: Scaling Heights
For startups ready to take the next step, the Grow Tourism Accelerator offers a path to scaling and market expansion. Participants benefit from hands-on mentorship and investment opportunities, preparing them for broader market challenges and expansions. This program underscores the value Saudi Arabia places on preparing startups to play pivotal roles in future tourism landscapes.
Building a Competitive Future
Through the TDF Grow platform, more than 8,800 beneficiaries have been supported, showcasing Saudi Arabia’s dedication to competitive entrepreneurship. By removing financial barriers and providing comprehensive development tools, TDF positions the tourism sector for unprecedented growth and vibrancy.
Vision 2030: Driving Sustainable Tourism
Saudi Arabia’s Vision 2030 sets a new precedent in tourism innovation and sustainability. As the kingdom paves its way to becoming a global tourism hub, initiatives like these cement its role as a leader in entrepreneurial support and creative development within the industry. The future looks promising, with Saudi Arabia poised to become a favored destination for travelers worldwide.