Revolutionizing Market Research: Escalent's AI-Powered Model
In an exciting development for the market research industry, Escalent, a data analytics and advisory firm, has unveiled its innovative AI-powered behavioral science insights model, BeSci x AI™. This pioneering technology promises to unravel human behavior with striking precision, boasting a 98% accuracy rate in predicting change potential.
A New Era in Behavioral Science
What sets BeSci x AI™ apart from traditional models is its holistic framework, analyzing six dimensions of behavior. This comprehensive approach incorporates psychological and physical capabilities alongside environmental and social opportunities, creating a robust understanding that outshines conventional methods, which typically only consider two dimensions.
Christopher Barnes, president of Escalent, highlights the necessity for brands to embrace this multifaceted model to truly inspire behavioral changes and maximize business impact. According to The Manila Times, the integration of AI and human expertise in this model presents a powerful tool for brands eager to succeed in the changeable market landscape.
Unraveling Consumer Habits
The accurate decoding of consumer habits lies at the heart of BeSci x AI™. This model assists clients in dissecting motivations, enabling behavior change, and ultimately crafting engaging customer experiences. Whether it’s encouraging healthier lifestyle choices or brand switching, this tool empowers businesses to decode and influence behavioral patterns effectively.
Allie Dautrich, head of Escalent’s Behavioral Science practice, echoes the sentiment, explaining the challenges of altering entrenched consumer habits and the breakthrough insights Escalent’s new model provides.
Democratizing Insights with Human-Guided AI
The model’s evolution didn’t occur overnight. Months of rigorous testing against seasoned behavioral experts enhanced its precision, resulting in a near-perfect alignment of AI-generated insights with human interpretations. This democratizes the access to behavioral insights, allowing for swift and scalable applications across various industries and projects.
Catalysts of Growth
For over 40 years, Escalent has been at the forefront of aiding brands in navigating industry disruptions and transformations. With offices spreading across multiple countries and its recent mergers with C Space and Hall & Partners, Escalent continues to shape and redefine the boundaries of market research and development.
As businesses globally embrace this trailblazing approach, the potential to inspire substantial and lasting behavioral changes is becoming a reality, marking a significant leap forward in the industry.
Contact: Kim Eberhardt (248.417.2460) [[email protected]]
See how Escalent is transforming brands reshaping the world at escalent.co.