Perfect Corp. Revolutionizes Retail with AI & AR, Winning Global Tech Award

A Landmark Victory for Perfect Corp.

In a monumental leap forward for the retail industry, Perfect Corp. has clinched the prestigious 2025 Global Tech Award in the Retail Technology Innovation category. This accolade acknowledges the company’s pioneering efforts in integrating artificial intelligence (AI) and augmented reality (AR) to redefine shopping experiences both online and in brick-and-mortar stores.

The Technology That Conquered

Perfect Corp. is renowned for its innovative suite of AI and AR technologies. Central to their success are state-of-the-art virtual try-on tools that allow consumers to experiment with makeup, jewelry, and other fashion accessories digitally. This technology offers an unparalleled level of personalization, empowering consumers to make informed decisions from the comfort of their own spaces.

Transforming Retail

The Global Tech Awards recognize how Perfect Corp.’s technologies are reshaping the consumer journey and meeting growing demands for personalized shopping experiences. Their tools not only reduce the rate of returns but also play a crucial role in building stronger customer loyalty—an essential factor in today’s competitive retail landscape. According to MENAFN.com, this innovative approach by Perfect Corp. is helping brands increase conversions and reduce returns.

Leadership Speaks

Alice Chang, the visionary founder and CEO of Perfect Corp., expressed immense pride in receiving the accolade. “This award is a testament to our commitment to solving consumer challenges in the beauty and fashion sectors through digital innovation,” she stated. Perfect Corp. continues to lead the charge in leveraging technology to create consumer-centric solutions that are both scalable and inclusive.

A Glance Into the Future

Having already served over 700 global brands, Perfect Corp. is poised to remain at the forefront of the retail revolution. Their technologies offer features like real-time makeup application, dynamic lighting adjustments, and precise AI-powered skin analysis, all of which drive engagement and foster long-lasting brand loyalty. As the company continues to innovate, the future of retail looks both promising and exciting.