New Hub Empowering Over 600 Mid Wales Tourism Businesses

At a time when the tourism sector in Mid Wales is navigating through particularly rough waters, a beam of hope has been ignited. MWT Cymru, the stalwart organization that represents over 600 tourism and hospitality businesses, has unveiled its new Members Hub, a lifeline intended to bolster these enterprises.

United Under One Digital Roof

MWT Cymru’s new hub is not just a digital resource; it’s a manifesto of unity with refreshed branding that aligns its digital assets into a recognizable identity. The hub, accessible at www.my.mwtcymru.co.uk, is a treasure trove of resources aimed at improving visibility, adapting to policy changes, and fostering collaboration.

Reinventing Collaboration

Among the plethora of initiatives is the soon-to-be-relaunched Menu Exchange, designed to knit accommodation and food businesses closer, promoting local spending. In tandem, a New Hoteliers Group is carving out space for collective problem-solving among hotels, a vital cog in the region’s tourist machinery.

Bridging Broader Audiences

The Visit Mid Wales website draws nearly one million unique visitors a year, casting its net wide across holidaymakers, business travelers, and event attendees. These aren’t just numbers; they are the lifeblood of Mid Wales’ local economy, each visitor a potential ambassador for this pristine region.

Rising to Meet the Challenge

Welsh Government data paints a stark picture: 39% of tourism businesses witnessed fewer visitors while only 19% saw growth. These figures underscore the precarious balance Mid Wales must maintain. MWT Cymru’s Zoe Hawkins emphasizes a proactive stance: “By working together, we can stabilize and eventually strengthen our visitor-centric economy.”

Beyond Government Support

Operating without core government funding, MWT Cymru exemplifies self-reliance, thriving on the unity of local businesses. This solidarity is rewarded with marketing guidance, membership benefits, and practical solutions that keep businesses resilient.

A Ripple Effect of Resilience

By arming its members with the tools they need, MWT Cymru doesn’t merely support individual businesses; it fortifies the entire region’s economic landscape. As Hawkins rightly puts, this is not the time to stand still. The steps taken today will echo in the community for years to come.

Learn more or join this robust community at www.mwtcymru.co.uk.

According to Shropshire Star, this initiative serves as a beacon in the evolving tourism landscape of Mid Wales.