India's Northeast Shines at Kuala Lumpur's MATTA Fair
India puts Northeast in the spotlight at MATTA Fair 2025, part of the ASEAN-India Year of Tourism, showcasing diverse offerings.
The India Pavilion at MATTA Fair 2025 in Kuala Lumpur emerged as a centerpiece of the ASEAN-India Year of Tourism 2025. With the Assam Tourism Development Corporation (ATDC) at the helm, India illuminates the fair with the rich cultural and geographical tapestry of its Northeast region. As stated in Tourism Breaking News, the Pavilion represents the vibrant tourism potential from 18 Indian states and union territories, encapsulating the essence of a nation united in diversity.
Showcasing the Essence of India: A Global Audience
Pabitra Margherita, Union Minister of State for External Affairs and Textiles, emphasized, “This platform allows us to share India’s cultural and geographical diversity with the world.” At MATTA Fair, India reinforces its commitment to tourism bonds with ASEAN countries, elevating Assam’s distinctive offerings, such as wellness retreats and wildlife experiences, to an international platform.
Assam Leads the Way: A Unified National Showcase
Padmapani Bora, Commissioner & Secretary to the Govt of Assam and Managing Director of ATDC, highlighted, “This event is not just an exhibition; it is about forming relationships and opening new avenues for regional tourism growth.” By coordinating efforts, ATDC is positioning Northeast India as an essential part of India’s global tourism identity.
Collaborative Growth with the Tourism Professionals Exchange Programme
India’s participation in MATTA Fair is closely tied to the Tourism Professionals Exchange Programme 2025, aimed at solidifying tourism partnerships with ASEAN nations. After hosting ASEAN tourism professionals in Assam, the current phase engages in collaborative endeavors at the fair to promote shared tourism objectives.
Bridging Relations and Creating Opportunities
Through the MATTA Fair, India fosters not only tourism but also stronger international ties, exchanging ideas and inspirations that transcend borders. This strategic representation underscores India’s multifaceted beauty and its readiness to welcome global travelers into its heart.
The MATTA Fair’s India Pavilion sparkles with promise, symbolizing the myriad possibilities that Northeast India holds for the global audience, enriching the tourism tapestry one interaction at a time.