Colombia's Triumph: Successfully Marks 2025 at IMEX Las Vegas

Colombia concluded its participation at the IMEX Las Vegas 2025, reaffirming its standing as one of Latin America’s prime destinations for the meetings, incentives, conferences, and events (MICE) industry. This global platform hosted Colombia’s vibrant delegation, which shined among participants from over 150 countries.

A Celebrated Achievement in Global Meetings

Taking place between October 7 and 9, IMEX Las Vegas 2025 saw Colombia present a formidable front with over 20 top-tier companies and organizations. President of ProColombia, Carmen Caballero, lauded this success as a testament to Colombia’s burgeoning infrastructure for hosting global gatherings. She highlighted the integration of Colombia’s unique biodiversity and infrastructure excellence as key drivers in attracting international events.

Building a Stronger Conference Hub

According to the International Congress and Convention Association (ICCA), Colombia’s international events grew from 103 to 114 from 2023 to 2024, enhancing its appeal as a conference hub. Major cities like Bogota, Medellin, Cartagena, and Barranquilla continue to expand their offerings with modern facilities and strong air connectivity.

The collaboration between public and private sectors is pivotal, with ProColombia and local tourism offices spearheading efforts to attract and host international conventions in diverse sectors such as technology and healthcare.

Promoting Colombia’s Uniqueness

Colombia leveraged its presence at IMEX by showcasing leading hotel brands and destination management companies. Brands such as Hilton Cartagena and Four Seasons highlighted their luxurious accommodations and diverse meeting facilities. Destination specialists like Chic Tours and Muisca Travel & Events offered customized itineraries that spotlighted Colombia’s rich cultural tapestry and engaging natural landscapes.

Leading with Sustainability and Innovation

Colombia ensures that its approach to conference tourism extends beyond just infrastructure. The country’s warmth, diverse gastronomy, and enticing tourist experiences create an unparalleled ensemble for international guests. Whether it’s walking through the Coffee Cultural Landscape or experiencing the historic Caribbean sites, Colombia provides a holistic journey.

The IMEX participation was more than a display of Colombia’s tourism potential. It was a reinforcement of Colombia’s strategic vision: leading with innovation and sustainability while fostering dynamic global partnerships. Looking ahead, the “Land of Beauty” is set to further its status as a business and knowledge hub in Latin America.

According to Colombia One, Colombia’s strategic focus continues to push the nation forward as a vibrant and competitive destination for conference tourism globally.