Vietnam's Windy Capital: A New Tourism Frontier with Japan's Touch
Explore how Vietnam and Japan join hands to unlock the Windy Capital's potential, making it a cultural and eco-tourism hotspot in Southeast Asia.

Vietnam and Japan collaborate to transform the Windy Capital in Northern Vietnam into a vibrant tourism hub, combining ancient heritage with modern hospitality.
Bringing Heritage and Innovation Together
The Windy Capital, encompassing Thai Nguyen and Bac Kan, stands on the cusp of becoming a leading tourism destination in northern Vietnam. This ambitious transformation is backed by significant investments from Japan’s Route Inn Group, infusing 400 billion VND to construct a grand hotel that redefines hospitality. Local cooperatives are equally involved, channeling 350 billion VND into tourism activities to uplift the region.
Natural Wonders and Cultural Riches
Rooted in historic and ecological value, this region offers remarkable diversity. From the legendary Nui Coc Lake to the expansive tea fields of Thai Nguyen, the landscape invites travelers to partake in “tea tourism” and other unique experiences. As stated in Travel And Tour World, Ba Be Lake stands out, offering ecotourism adventures that connect visitors with indigenous cultures through homestays and cultural tours.
Japanese Influence in Local Development
The Route Inn Group’s investment signifies international confidence, bringing high-end amenities and renowned Japanese hospitality to this locale. The 14-story Route Inn Grand Thai Nguyen Hotel, with its 350 rooms, integrates luxurious features like hot spring-style baths, merging Vietnamese warmth with Japanese precision.
Empowering Local Communities
Local cooperatives play a pivotal role, demonstrating successful community-driven tourism models that provide employment to over 1,700 individuals, fostering ethnic diversity and reducing unemployment. These efforts underline the importance of local engagement in preserving cultural identity and promoting sustainable tourism practices.
Smart Tourism: The Way Forward
To solidify the Windy Capital’s status as a major tourism hub, continued strategic coordination is essential. Joint promotional campaigns, smart tourism tools, and sustainable practices are key to shaping a balanced itinerary that seamlessly integrates history, nature, and recreation.
Set against the backdrop of rich heritage and modern amenities, the Windy Capital is on the threshold of ushering in a new era of travel in Southeast Asia, blending international expertise with local cultural richness.