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RANKING OF SOCIAL NETWORKS IN THE WORLD (2022)

What are the social networks with the most users in the world? How are the social media rankings at the beginning of 2022?

We can't imagine a world without social media: this statement is more true than ever because the restriction caused by Covid-19 has further promoted the use of these digital platforms. According to the latest report Digital 2021, prepared by We Are Social in collaboration with Hootsuite, in this context of social media growth, Facebook managed to maintain its leadership among the social networks with the largest number of users in the world.

1. Facebook continues to be the leader among the social networks with the most users in the world.
While Facebook has managed to maintain a large user differential throughout its history, in recent years (2015-2021) it seemed that the social network was beginning to stagnate. However, the data does not reflect the depletion of this social network.
While the 2020 report indicated that Facebook had 2.449 million users, a 7.8% increase over 2019, Mark Zuckerberg's social network has now managed to gain 2.74 billion users in January 2021, an 11.8% increase. For its part, YouTube remains in second place with 2,291 million users, up 14.5%.

2. TikTok usage rating
Another important piece of information is the incredible growth of TikTok in this report. Although this report counted TikTok and Douyin, its subsidiary in China with 800 million users in 2020, this TikTok 2021 social network alone already has 689 million users worldwide.
And despite moderate growth, powerful Chinese platforms little known in the West, such as QQ or Baidu , continue to emerge among the social networks with the most users in the world, which we talked about at the time: social networks that are out of the ordinary these days, but that are very important to millions of people on the planet.
And while Twitter continues to fall among the most used social networks in the world, from 13th to 16th place and with 353 million users in 2021 (+ 3.8%), Pinterest continues to rise in the rankings, reaching 442 million users (+ 37.2%).
More than half of the world's population uses social media.
The pandemic has caused the use of social networks to exceed a major milestone in its history: in 2021, the report shows us that the penetration of social networks for the first time exceeded half the population, which is a total of 53.6% of the people in the world. That is 4,200 million. This figure represents a year-on-year increase of 13.2% over the previous year. Although isolation has spread across the planet, many users have chosen to use their desktops to work or study remotely, so the percentage of mobile users has dropped slightly from 99% to 98, 8% in 2021. As we well know, there are countries where almost the entire population uses social media, and in some others the growth is much slower.
In 2021, the United Arab Emirates will retain the lead in the percentage of social media users relative to the total population at 99%, followed by South Korea, which moved up one position this year with 89.3% of the population connected. Social. Taiwan dropped to third place with 88.1%. Rounding out the top five are the Netherlands (88%) and Malaysia (86%). But in Tajikistan, the most popular social networks are Instagram, Facebook, Tiktok, Ok.ru and Likee and last is VK and Twitter.

Time of using social networks
The average social media use time per day worldwide is 2 hours and 25 minutes, but some countries spend more hours connecting to their social networks than others.
The Philippines is the country where users spend the most hours checking their social networks, averaging 4 hours and 15 minutes, followed by Colombia (3 hours and 45 minutes), Brazil (03:42), Kenya (03:42). and Nigeria (03:41). Spain is 33rd in this ranking with an average daily use of social media of 1:54 hours.
The time of daily social media use also differentiates between age and gender of users. Thus, women between the ages of 16 and 24 have the highest average use (3 hours and 14 minutes), followed by men of the same age with an average of 2 hours and 39 minutes.
In recent years, the time of use of social media has increased very rapidly until it reached a period of stability. In 2015, Internet users spent an average of 1 hour 51 minutes per day on social media, which increased to 2 hours 15 minutes in 2017, increased to 2 hours 25 minutes in 2019, and has remained with slight fluctuations since then.