Mojo Works Redefines Cinema Marketing at CinemaCon 2025
In an exciting development for the entertainment world, innovation studio Mojo Works is set to officially launch at CinemaCon 2025 in Las Vegas, according to Film Journal. This groundbreaking platform is gearing up to reshape the landscape of cinema marketing and technology.
Leading the Charge with Visionary Experts
Mojo Works is spearheaded by a trio of industry stalwarts: Oskars Killo, Martin Berg, and Jenny Sidorova. United by their expertise in cinema, marketing, and technology, they have constructed a platform specifically designed to engage audiences in new and measurable ways.
Oskars Killo, with a robust background including roles at Warner Bros. and Sony Pictures, states, “Mojo Works is our shared vision to empower the entertainment sector with innovative strategies that connect and resonate with viewers.”
A Technological Masterstroke
Martin Berg, a former CEO of DX and technology innovator, is taking the lead in adopting AI-driven solutions to enhance audience reach. His contributions focus on strategic applications of both AI and blockchain technologies, pivotal in revolutionizing marketing approaches.
Berg elucidates, “Our collaboration with film distributors and exhibitors aims to maximize marketing efficiency, utilizing technology to create tangible impact in both digital and physical channels.”
Transforming the Entertainment Narrative
Jenny Sidorova brings her expertise as a digital transformation strategist to the table, combining insights from global brands like L’Oréal and Louis Vuitton. She is committed to transforming how entertainment companies engage with audiences through authentic and profound connections.
Sidorova expresses, “This is an exciting era where the convergence of new platforms and evolving consumer behaviors redefine engagement. Mojo Works stands at the forefront of this transformation, driving growth through innovation.”
The Future Beckons
At CinemaCon 2025, Mojo Works is set to showcase the future of marketing in the cinema industry. The anticipation of their launch marks a new chapter in how cinemas and entertainment companies will view their audiences. With a blend of creativity, strategic insight, and technical finesse, Mojo Works promises to transform the cinematic experience.
In a world thriving on content abundance, Mojo Works emerges as a lighthouse guiding the entertainment industry through the waves of digital innovation, ensuring every cinema visit is not just a screening, but an unforgettable adventure.