FITUR 2026: The Future of Tourism Technology at Your Fingertips

Embracing the relentless pace at which technology is transforming industries, FITUR 2026 is making waves in the tourism sector with the introduction of its standout feature - the Knowledge Hub. Set amidst the labyrinthine grandeur of IFEMA MADRID from January 21 to 25, 2026, this newly minted epicenter located in Hall 12 is more than just an addition; it’s a revolution.

Shaping Tomorrow’s Tourism Today

Beneath the elegant arches of Hall 12, FITUR 2026 will host an array of thematic areas that challenge the contemporary dimensions of tourism. Welcoming more than 100 companies from 20 countries, including industry giants like Amadeus and Travelgate, the Knowledge Hub is poised to be a powerhouse of innovation. According to The Phoenix Newspaper UK, the themes covered span the likes of Travel Technology, FITUR TechY, and the FITURNEXT Observatory, all charting new territories in tourism practices.

A Nexus for Knowledge and Networking

From visionaries to seasoned professionals, hundreds of sessions spread over three days will weave an intricate tapestry of dialogues and discoveries. The Hub promises to democratize access to pioneering technologies and ideas, ensuring the globe’s tourism professionals stay on the cutting edge.

Seams of Sustainability and Innovation

The interconnectedness of the event is emblematic of FITUR’s ethos—merging economic and social growth with sustainable practices. The configuration across nine halls illustrates a harmonized commitment to nurturing both the business and the spirit of tourism.

A Journey Towards Unprecedented Opportunities

As Hall 12 opens new gateways with strategic entrances and streamlined visitor movement, an efficient, invigorated environment awaits for business interactions. The Knowledge Hub does not merely complement FITUR’s illustrious history but propels it forward as a beacon of innovation and sustainability in tourism.

Join FITUR 2026 as it reimagines the landscape of travel and technology, driving the industry towards an enlightening horizon where dreams are not just discussed—they are designed and delivered.