China's Grand Showcase at World Travel Market London 2025

China is poised for an unparalleled presence at the upcoming World Travel Market (WTM) London 2025. The China National Tourist Office (CNTO) in London has announced an impressive lineup of over 130 delegates and 56 cultural and tourism enterprises. This marks a historic participation for China, doubling not only its delegate size but also its exhibition space compared to the previous year.

A Diverse Range of Sectors

The Chinese delegation will span the entire tourism chain, with exhibitors ranging from airlines and travel agencies to study tour operators and scenic spot managers. This diverse representation underscores China’s comprehensive approach to tourism, aiming to showcase its offerings to a global audience.

Impressive Exhibition Space

Under the theme “China Tourism: Innovation, Integration and Sustainable Development,” China’s pavilion will cover 402 square meters. This is an intriguing increase, affirming it as the largest pavilion on record. Symbolic elements, including pandas and bamboo, will add a cultural flavor, inviting visitors to explore China’s rich heritage intertwined with modern tourism dynamics.

Engaging Cultural Events

The pavilion plans include numerous interactive events. Visitors can look forward to cultural and tourism promotions, food tastings, and intangible cultural heritage displays. The event will ceremoniously open with the China Pavilion opening ceremony, followed by a special “China Night” celebration.

A Global Stage for Tourism

The WTM London, established in 1980, is recognized as one of the world’s largest tourism platforms. With previous years witnessing participation from 184 countries, this year’s event anticipates even greater excitement and networking opportunities. China’s enhanced presence this year will undoubtedly create significant interest among the 46,000 expected visitors.

China’s record-breaking showcase at WTM London is more than an exhibition; it’s a statement of intent. As the country emphasizes sustainability and cultural integration in tourism, the world watches China’s steps forward on this illustrious global stage. According to China.org, this grand appearance is set to forge new paths in international tourism collaboration.